Cendyn acquires PushTech to build out CRM capabilities

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Hospitality technology specialist Cendyn has acquired customer relationship management business PushTech for an undisclosed sum.

Barcelona-based PushTech offers a cloud-based customer data and customer relationship management platform helping hotels with marketing, guest communications and loyalty.

According to a statement, the acquisition “reinforces Cendyn’s dedication to growth and advancement in the CRM landscape.”

Jack Blaha, CEO of Cendyn, said, ”By seamlessly integrating PushTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services.”

Carlos Moncho, CEO at PushTech, said, “The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.”

The deal follows Cendyn’s acquisition of WIHP, a hotel digital marketing specialist, announced in late August.

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