Fetcherr partners with Royal Air Maroc to implement automated pricing


Royal Air Maroc, the national carrier of Morocco, is implementing a generative artificial intelligence pricing solution from Fetcherr, a PhocusWire Hot 25 Travel Startup for 2023.

The solution suggests increases and decreases to prices based on the predicted actions of all market variables. Fetcherr said its technology “enables uniquely granular high-frequency pricing, inventory management and
publishing capabilities in one complete system that fully automates processes… “

“We believe that generative AI technology is the future of the airline industry, and we are honored to be recognized by Royal Air Maroc for our unique pricing and inventory management solution,” said Roy Cohen, co-founder and CEO at Fetcherr. 

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Royal Air Maroc said that the partnership marks a “significant milestone” in its revenue management strategy. 

“This partnership demonstrates our commitment to continuous improvement in our operations, revenue optimization, and overall passenger experience enhancement,” said Royal Air Maroc. “We are confident that Fetcherr’s AI technology, capable of delivering granular high-frequency pricing solutions, will play a pivotal role in achieving these goals.”

The news of the two companies’ link-up comes on the heels of Fetcherr’s first place award in the revenue management category at Royal Air Maroc’s Digital Open Innovation. The win allowed the startup the opportunity to partner with the airline. Fetcherr is also working with other airlines including Azul Airlines and Virgin Atlantic.

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