What I’m about to tell you sounds like the kind of thing made by an AI story generator designed to spit out the final segments of the local 11 o’clock news, but here goes: A few weeks ago, firefighters in Glens Falls, New York, got called to the scene of a burning home. Except it …
Taylor Swift, as WIRED has reported in the past, rules the internet. She’s one of the most Googled celebrities in the world. Her search engine optimization, or SEO, in industry parlance, is on fire. She’s a Tumblr kid turned titan of industry (her Eras Tour, after it broke Ticketmaster, made billions) who is even capable …
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